Are you teaching or selling at an event? Do you want to make it easier for those traveling (this is vacation season) to find your shop?
Did you know that if your customer (and it is vacation season after all) so that customer may not be a local) has your 9 digit zip, that is all they need to enter for near perfect directions to your shop using MapQuest
They do not EVEN need your street address (unless, of course you use a PO Box for mailing)
I have not tried with either google or yahoo or any other ‘mapping” sites, but really might it not be worth the time to add those five characters to your web sites, email signature and other forms of marketing and promotion?
If you do not know your 9-digit zip, you can find out at the USPS Zip Code Lookup.
Hmmm, I WONDER if putting your 9 digit zip code into your key words would could help or hurt your search engine placement.
Just some things to think about.
Wheat